Why does Apple launch a new iPhone model every year?

Apple has 1-year product cycles for their phones. Most companies launch products as soon as they are finish development. For example, in 2014, Samsung launched 56 models, that’s 3–5 new models every month!

Apple on the other hand puts all their time and expertise into releasing the best phone(s) they can, just once a year. The explains the high quality, longevity, support, and high resale value of their phones. Even today, close to 5 years after the iPhone 5s was released (Sept 2013), it’s still a fully supported phone with the latest version of ios (11.4.1). For Samsung phones (or most other manufacturers), I doubt many 5 year old models are still in popular use, much less fully supported by the latest version of Android.

Lets take the most supported Android devices, those developed by Google themselves. Almost 6 years ago that was the Nexus 4, released Nov, 2012 last supported OS, May,2015. The next year the Nexus 5, released Nov 2013 last supported OS, Dec, 2015.

Rather then certain compromises for the sake of product differentiation and various price points, Apple just puts their best into a single model (now with various screens). Best wifi, best bluetooth, best processor, etc, etc, etc.

When you hear, “iPhone 6” people know exactly what that is, if you hear Samsung Active Neo…. any idea? It was a phone that came out around the same time as the iPhone 6.

Apples makes a certain phone, for a certain type of customer, rather then lots of phones for every type of customer.Related image

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